Media
Concerts and live events tied to a media brand, where the stage, the sponsors and the audience all have to land at once.
The business side of live events
Your vision on stage. Your business protected.
Executive production that keeps your budget, teams and plan aligned, from first idea to final settlement. For brands, media companies and promoters, across general-market and Latin events.
Experience across
- + more
Four focus areas, one seat
Bring me in for one area or all four. Ways to engage →
Vision · Business model · Growth
Strategy
Vision, business model and how decisions flow, set with your top team before the plan locks.
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Revenue · Sponsors · Marketing
Revenue & Sponsors
Ticket strategy, VIP packages, sponsor packages and how the campaign lines up with sales.
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Talent · Production · Venue
Talent & Production
Booking review, deal structure, vendor oversight and venue terms.
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Budget · Contracts · Settlement
Financials & Business Affairs
Budget and approvals, contracts and reconciliation, through final settlement.
Explore →The problem
Big events rarely fail on stage.
When they struggle, it starts in the space between teams.
The planThe drift
Silos
Each team runs its piece well. No one watches how the pieces affect each other.
Money
Costs, deals and revenue live in different places. The full number often surfaces at settlement.
Drift
Every plan drifts. Without someone at the center, it builds unseen until you're in the storm.
What's on the line
Your reputation. Your money. Your next event.
Who it's for
Built for live events beyond the touring circuit.
Promoters
A senior lead for one festival, one special run or one new market, without a full-time hire.
Brands & Agencies
When live music or entertainment sits at the heart of an activation, I bring the show-side expertise and work alongside your creative team to deliver it.
In their words
“He brought deep expertise in festival operations, ticketing strategy and revenue, pairing big-picture thinking with exceptional attention to detail.”
“He brought innovative thinking to our marketing and ticket-sales strategies, driving growth and profitability across our events.”
“He was the person I trusted to represent us with the festival's other departments… I'd trust him with any vision.”
200+shows booked and produced
7festivals produced
650K+tickets sold
$60M+in budgets managed
From the founder
Trained at the top of live music.
More than fifteen years on the business side of live events, from the buyer's seat at Goldenvoice to festivals and broadcast concerts for Telemundo, Univision, SBS and iHeartMedia.
Isaac Safdeye · Founder & Executive Producer · Working across the US and Mexico
Full bio and selected work →Let's talk about your next event.
One conversation is enough to see where your event stands.
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